The Brand Story
Hook
E story piece (e.g. strong emotions, feelings etc.)
P story piece (e.g. logic, specific details, numbers, etc.) and/or
S story piece (e.g. people, social life, etc.) and/or
Plot
P story piece (e.g. logic, specific details, numbers, etc.) and/or
S story piece (e.g. people, social life, etc.) and/or
Resolution
A story piece (e.g. acting on impulse, courage, calls to action, etc.) and/or
S story piece (e.g. people, social life, etc.) and/or
E story piece (e.g. strong emotions, feelings etc.)